FOUNDATIONAL INVESTMENTS

VISUAL IDENTITY + BRAND STRATEGY

Foundational Investments is an Austin-based, family-owned real estate and land development company working to build secure financial foundations under families locally and around the world.

My design studio, Heyday, was hired to design their visual identity and marketing collateral.

MY ROLES
  • Brand Strategy
  • Research
  • Conceptualization
  • Visual Identity
PROJECT COLLABORATORS



Foundational Investments Brochure Mockup



RESEARCH + INITIAL STYLESCAPES


Stylescape 1


Stylescape 2


Stylescape 3



Initial Stylescapes: The three stylescapes I established representing each target audience profile based off the Discovery Session with client.






LOGO EXPLORATIONS


Logo Exploration 1

Logo Exploration 2

Logo Exploration: Variations on abstract logos that highlight themes of growth and foundation (top) and further explorations of trees (left).







IDENTITY DEVELOPMENT + BRAND APPLICATION




Primary Logo 1
Primary Logo 2
Icon Black
Icon Green



Branding Guidelines 4

Branding Guidelines 3

Branding Guidelines 2

Branding Guidelines 5

Branding Guidelines 1



shirt

Business Card Mockup


Brand Application: T-shirt (left), business card (right), and financial report templates (bottom).


annual report



Instagram Mockup

Digital Brand Application: Instagram templates (top) and presentation templates (bottom).

presentation mockup



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